Welcome, Comrade.

Value is not a number, but often we compare the values of two things, especially if they are similar. Intuitively we see value as being intrinsic and stable over time, but analysis shows it must be somewhat dependent on individual preferences and social context.

Be Different

Companies that offer unique or highly valuable features or services are better positioned to take advantage of value-based pricing, than companies whose products and services are relatively indistinguishable from those of their competitors.